In SEO and Search Engine Marketing campaigns there is a need to satisfy the reading tastes of the search engines as well as human readers. A live reader coming to a web site will decide whether to read further within a time period between three and seven seconds. The search engine bots decide in the wink of an eye whether to display a better-defined site where there is quality relevant content, both on-page, and off-page. This article discusses the importance of words in organic marketing.
Keywords are used in SEO to focus on the main products and services using a tight relevance factor, i.e. a general term like “monitoring” or “management” have to be qualified. If your company provides computer network monitoring then a second or third word will define your category. Security camera monitoring is not what you sell, so the keyword has to be among words like “computer network” to tell the search engines which type of monitoring is being done. Each page needs a different description and keyword content in the embedded text, tags, and headers to let crawlers know where to direct traffic. The site page will not be retrieved or displayed if there is confusion as to how the searcher can find what he’s looking for. After all, the term “hardware” can be hammers and nails or computer equipment so there will too many mixed results, usually starting with information sites like Wikipedia.
The competitor sites in your market sector would include those from adjacent sectors like data recovery, IT, and computer suppliers among others. The competition in the search engine rankings is global so a focused SEO campaign will be needed to ensure the top 5 rankings in Google, Yahoo, Bing, Ask, AOL, etc. and to bring a permanent steady stream of relevant traffic to your pages. On-page optimization is about 10% of the important work, the off-page publishing of content with deep links to your inner pages takes several months and keywords start reaching the first page after about 4 months. The rankings keep improving due to the effect of the Viral Content being downloaded constantly onto other sites, carrying several links each to add to the link quantity, quality, and relevance.
Since content on smaller sites may be limited the opportunity exists to clobber the competition with creative writing. This is done by publishing a series of specially-written SEO articles in source directories where webmasters go to download content for their websites. By compiling a list of around 40 article directories from searches for SEO article directories (some of whom accept up to 6 embedded text links) then submitting the articles for approval, your site’s inner pages will have a strong linking network in place. Each page can advance in the rankings and make the overall site much stronger.
Good writers like to make a new masterpiece each time; this is good because it would be logical to assume that Google can spot article spinning where a writer or software is used to re-word the same article many times. Live editors may get sick of the vast number of submissions from a company and delete the author’s account. You can’t go wrong with quality and focus. The articles have to maintain relevance to the correct market category, for the effect is profound once the articles appear in the rankings. They are replaced by the site’s actual pages higher up, usually on the first page within a month or two of spotting the articles.
There are more subtle factors involved regarding credibility. If an author has hundreds of knowledgeable articles circulating the Web I would guess that the Big G has been putting the pieces together to determine the overall intention of the writer. Plagiarism is easily caught nowadays and low-quality links do more harm than good. SEO is a clean business where no hype or commercial language is welcome in the content that is published for the purposes of promoting the pages and feeding Google’s voracious appetite for words.